The 1970s are back, and they're making a statement on your wrist. Just when you thought watch trends couldn't get any more nostalgic, Mido flips the script with the Multifort TV Chronograph, a timepiece that screams retro cool while packing a modern punch. But here's where it gets controversial: is this a genuine homage to the era of disco and bell-bottoms, or a clever marketing ploy riding the wave of vintage revival? Let's dive in.
Much like fashion, watch design trends are cyclical. Remember two-tone watches? Once the epitome of 80s and 90s glamour, they faded into obscurity in the 2000s, only to resurface as the 'it' accessory of the 2020s. Similarly, TV dials, with their Space Race-era charm, are experiencing a renaissance. These dials, often associated with the quirky and bold aesthetics of the 1970s, were long overlooked in favor of more 'serious' designs from the 60s and 70s. But modern collectors are now embracing the era's most eccentric creations, from stone dials to faceted crystals, and the 'squircle' cases of TV dial watches.
Enter the Mido Multifort TV Chronograph, a watch that's not afraid to make a statement. Originally launched in 1973 and reintroduced in 2023 with the Multifort TV Big Date, this collection has become a global bestseller for Mido, offering a hefty dose of 70s flair at an accessible price point. The 2025 addition of the Multifort TV Chronograph marks a significant milestone, introducing the first major mechanical complication to the lineup. Having spent a month with this watch—both in Sydney and on a trip to Bangkok—I can attest to its unique charm, even though it's not typically my style.
Tuning into the Details
Let's address the elephant in the room: the Multifort TV Chronograph is a big watch. On paper, its 42mm diameter and 14.3mm thickness seem manageable, but its wide dial aperture and integrated design give it a commanding presence on the wrist. Think of it as the big-screen TV of watches—impossible to ignore.
Powering this timepiece is the Mido Calibre 60, based on the ETA A05.H31, itself an evolution of the legendary Valjoux 7750. This movement is a cut above the average mechanical chronograph, boasting a 60-hour power reserve (hence the name), a Nivachron balance spring, and a 4 Hz beat rate. One quirky feature is the pusher on the left-hand side of the case, which advances the date window—a handy addition for those who don’t wear their watch daily.
The collection offers three distinct models: a blue-dial variant with white highlights (the one I reviewed), a grey-dial version with orangy-yellow and white accents, and a black PVD-coated model with a grey dial and tan highlights. While all are striking, the blue model stands out as the most versatile, toning down the 70s vibe just enough to appeal to a broader audience.
Prime Time Appeal
Admittedly, I’m not usually a chronograph enthusiast, despite my love for motorsports. This Mido, however, changed my perspective—at least temporarily. Its blue fumé dial, with subtle horizontal striations and recessed lume plots, is a visual treat. The squircle-shaped subdials perfectly complement the case design, and the single lumed pip at 12 o’clock on the bezel adds a touch of sophistication. The mix of finishes on the case and bracelet further enhances its appeal.
On the wrist, the watch feels a bit top-heavy, but it’s surprisingly comfortable. While the included textile strap reduces weight, the bracelet is the star of the show. Its polished center links catch the light beautifully, making it hard to resist.
Closing Thoughts: A Nautilus Alternative?
Let’s call a spade a spade: the Multifort TV Chronograph bears a striking resemblance to the Patek Philippe Nautilus, but at a fraction of the price—and without the endless waiting list. While few collectors would directly compare Mido to Patek, the Multifort offers a similar aesthetic experience, making it an ideal travel watch. It’s premium enough to feel special yet distinct enough to stand on its own.
My only gripe? The double-quick-release spring bars on the bracelet. Swapping between the bracelet and strap was a frustrating experience, with the spring bars being unbearably stiff and prone to sideways movement. Mido could take a cue from brands like Christopher Ward and affix the spring bars with screws for smoother operation.
The Verdict
The Mido Multifort TV Chronograph is a bold, retro-inspired timepiece that doesn’t shy away from making a statement. Whether you’re a 70s enthusiast or simply looking for a stylish, affordable alternative to high-end luxury watches, this watch delivers. But here’s the question: does its resemblance to the Nautilus enhance its appeal, or does it risk being seen as a knockoff? Let us know your thoughts in the comments below.
Mido Multifort TV Chronograph Specifications
- Model: Multifort TV Chronograph
- Reference Number: M049.527.11.041.00 (blue dial)
- Case Dimensions: 42mm (D) x 14.3mm (T)
- Case Material: Stainless steel
- Weight: 208 g
- Water Resistance: 100 meters
- Crystal: Sapphire front and back
- Dial: Blue fumé
- Lug Width: 23mm
- Strap: Three-link steel bracelet with butterfly clasp, additional blue textile strap
- Movement: Mido Calibre 60 (ETA A05.H31 base), automatic
- Power Reserve: 60 hours
- Functions: Hours, minutes, small seconds, date, chronograph
- Price: A$3,975
Available now at the Time+Tide Shop. Will you be tuning in to this retro revival? And this is the part most people miss: is the Multifort TV Chronograph a tribute to the past or a glimpse into the future of watch design? Share your thoughts below!
